via copyblogger.com
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions.
Used properly, it can entice your reader to give you their full attention and follow your call to action.
But there’s a catch.
Despite its intensity, this emotion is fickle. And it’s often mishandled in copywriting. Make a mistake and your reader’s interest can disappear with the smallest of distractions.
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