Thursday, December 22, 2011

Citi Survey: 27 Percent Watch Netflix Online Versus 15 Percent For Hulu

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Both Netflix’s brand and shares have been battered this year after price hikes last summer and the botched attempt to spin off the DVD rental business. Netflix was roundly criticized for its miscommunication with customers, but what’s been the actual effect? Citi analysts Mark Mahaney surveyed almost 10,000 former and current Netflix customers to find out.

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