Google is taking aim at the cable industry by putting up $100 million to develop original content for dozens of new YouTube channels, according to a Wall Street Journal report.
YouTube hopes to roll out the new channels next year, according to the report, which cited unidentified people familiar with the matter. The Web giant is near deals or has already reached agreements with skateboarder Tony Hawk and media companies Warner Bros. and News Corp.'s ShineReveille, the company that produces "The Office" and "Ugly Betty." Other expected partners include FremantleMedia, BermanBraun, IAC's Electus, Everyday Health, Iconic Entertainment, Anthony Zuiker, and DECA.
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