A logo is a small graphical element that has as the main scope to represent the identity of a company/website/product; in other words it’s the binder that makes the connection between an entity and the rest of people. The wrong mentality (still widely spread) is based on the fact that being small may be easily neglected. Is it wrong? Unless you are in doubt try to find a decent answer to why people are more interested in buying clothes than they are inserted in the logos of Adidas, Nike or Tommy Hilfiger? Is it because of the image created and easily recognized because of the “small” logos? Is it true that anyone that recognizes a Mercedes car instantly notice the circle and the three radii? I think these examples make you understand that a logo has “magical powers” sometimes.
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