Friday, March 23, 2012

Zynga Explains Its Titanic $200 Million Acquisition Of Draw Something

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Hours after Zynga paid ~$200 million for social gaming startup OMGPOP, we sat down with CEO Dan Porter to find out more about the decision. He was joined by Zynga's chief mobile exec David Ko.

While Zynga is technically buying OMGPOP, the reality is that it's buying "Draw Something," a six-week old game that already has 35 million users, and generates $250,000 in revenue on a daily basis.

Posted via email from Inspiration

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