If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile.
My fellow Twitter users may disagree with me that this is the No. 1 mistake (there are certainly plenty of others to choose from)–but from my perspective, a profile that is incomplete or lacks a biography is the worst thing a user can do.
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