The concept of branding doesn’t stop at logo design, it is something that we help our clients with, similar to writing or usability, and it has to be reflected in the content, style and feel of any design that we create for a company, whether it’s a brochure, business card, letterhead or website.
The brand is a complex concept which includes the brand name, positioning, management, equity, awareness, image, value and definition. It is a combination of what you want your customers to think about you and what they actually think. It is created from various elements like the logo, colors, the type of language used in the brand message, the quality of services etc.
Thus, making a good visual identity for a company is really important and difficult at the same time. While on some companies you have branding guidelines which you have to respect and which makes your work easier, on others you are given a big blank which you have to fill successfully.
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