As a designer, it’s often beneficial to get out of your comfort zone and work on something that you’re not often used to. If you usually spend your time working on client work, there are some huge benefits to trying something completely different. Designing a movie poster requires a different set of skills to designing a logo, brand identity or website – and you can often learn new things or new approaches to design that can later influence your client work. It can also be fun to work on something you’re not used to, and is a great way to get the creative juices flowing.
Movie posters in particular can be surprisingly different to work on than most client work – and the reason is because of the lack of constraints. While client work has to have a particular style, appearance or approach, a movie poster can go in any direction. Staring at a blank canvas can be a daunting challenge, but once you have a direction that you’re happy with the results can be truly stunning.
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