Many freelance consultants have a rather hit-or-miss approach to marketing their services. In truth, quite a few consultants do not learn to market themselves in the early days of their businesses because they are lucky enough to start out with business in hand.
That is, they leave a corporate environment, only to do their first few projects for their former employer. They moonlight until a solid long-term project comes along, so that when they give up their day job, they don’t have to do any selling.
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