via tympanus.net
What better way to showcase your products than by giving them the stage?
This is the concept behind a growing trend in e-commerce web design – going minimal.
In the past many online stores took the opposite approach to design. Sites were often cluttered with information, fonts and colors were overwhelming, and sites were quite simply “over-designed”.
Now, many sites are ditching models, crazy colors and fonts, and fancy photography for the simplistic style of just showcasing their products. It’s a trend that is taking over much of the web (not just e-commerce) with the emergence of responsive design models. More designers are embracing the trend that simpler can be better, while focusing on readability and usability.
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