The truth is, that most people don’t understand what a brand is. If you ask most people what a brand is, they’ll say something like “It is the label that I buy.” While this may be so, this isn’t the only way to define branding. Many think that branding is your logo or your signature color. Others think that a brand is the label or the design that a company has chosen and carried out through their marketing. Others think it is the products themselves.
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