Friday, November 30, 2012

Does Microsoft Dare Build Its Own Smartphone?

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Microsoft has long been a company that relies on its manufacturing partners to spread its Windows operating system. That has been true for Microsoft’s mobile efforts as well, partnering with companies like Samsung, HTC and Nokia for its Windows Mobile CE and Windows Phone platforms. So when Microsoft decided to build its own Windows 8 tablet - the Surface - speculation increased that the company would take a similar route and build its own smartphone. Would Microsoft really be willing to jeapordize its strong ties to its smarpthone partners, like Nokia, and dare to enter the market on its own?

The answer, according to Taiwanese news site DigiTimes, is yes. According to DigiTimes sources, both Amazon and Microsoft have placed orders with Chinese gadget manufacturer Foxconn International Holdings (the same company that builds the iPhone for Apple) for small batches of their own smartphones to be shipped in the middle of 2013.

It is important to note that, as far as smartphone rumors are concerned, DigiTimes is not always to be trusted. The publication has long been a source of unsubstantiated rumors that light fires under hype cycles for new devices, especially those from Apple like the iPad and iPhone. But for a number of reasons, I'm not ready to completely ignore this rumor.

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