via mashable.com
Cyber Monday isn’t even over yet, but it’s shaping up to be a happy day for online retailers.
IBM reports that online sales through noon Monday EST are up 24.1% compared to the same period in 2011. Mobile is a big factor this year. Some 22.4% of consumers are using a mobile device to visit a retailer’s site and 12% of them are using such a device to make a purchase. Parsing the data further, IBM found that 8.7% of shoppers are coming from iPhones, 7.2% are from iPads and 6.3% are accessing a retail site from their Android device.
Meanwhile, only 0.2% of all Cyber Monday sales so far are referred from social networks.
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