When people ask me to describe the importance of web design – I often compare it to the front cover of a book. As with a book – you often judge the content inside on the front cover – whether you consciously intend to or not. The same applies to web design – whether someone intends to or not – they’ve already made judgment on your website without reading a single thing – and it’s because of your web design.
I don’t think I need to say anymore in terms of explaining the importance of good web design – but I’ll elaborate further just in case. Say your website design is messy and dull – these two traits are now the first two traits someone has associated with your brand and with your product. You definitely don’t want this – as the likelihood is, they’ll probably close down the tab with your website on – and move onto a better designed website. Who might be one of your competitors?
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