via smashinghub.com
Successful product design manages to expose useful functionality beyond its appealing form. No matter how excellent a design looks like, most customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely to buy something useful despite the design it has.
Yet the key to a truly successful product design lies in designer’s ability to combine both beautiful design and functionality making it obvious to the customers how the product can be used and which benefits it delivers. However, one can combine the beauty of design with the utility it is supposed to provide.
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