Getting a presentation ready for primetime can sometimes be frustrating. Content is seldom an issue; organization is. This is especially true with major presentations either to a senior executive or board of directors. I like to impart a little advice I received from a Jesuit teacher who coached me for extemporaneous speech competitions.
"Three things you need to do, John," I recall him saying. "Tell them what you are going to tell them, tell them, then tell them what you told them." It was not until years later that I learned that this advice was not developed by the good Jesuit fathers but rather by the master of rhetoric himself, Aristotle. Not only did it work for me then, but it has also worked for a generation of executives with whom I have worked, as well as heads of state, and heads of committees.
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