via fastcompany.com
Every day is a negotiation for an entrepreneur. Whether advancing a cause, making a request, or persuading others of the merits of our view, negotiating for what we want--often and effectively--is a survival technique for a business owner. We can use it to go after what we want, to create options where there were previously none, and we can use it to defend what is ours and what we need. Perhaps the best news of all, this is a skill that can be learned.
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