Saturday, January 26, 2013

RIM prepping Super Bowl ad to introduce BlackBerry 10 to the world

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Get yo' popcorn ready. When your company is announcing the latest and greatest mobile OS, why not seize the opportunity to scrape up a few million bucks to make sure the entire world gets a proper introduction? Research in Motion will be forking out for a Super Bowl spot (which averages $3.8 million this year), as part of an effort to get the word out about BlackBerry 10. Let's just hope it's not shown the exact moment 40 million people head to the fridge. A little presser can be found past the break.

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