When you’ve got a whole team working at your agency, you have to make sure that you have enough projects to keep them all busy. If you don’t, idle employees can hurt your bottom line and freelancers can go elsewhere. But some of the problems that go along with freelancing — particularly the feast and famine cycles — are present in agencies, only written bigger.
As a general rule, a freelancer shouldn’t even consider establishing an agency until she’s consistently overwhelmed with work of her own. That’s the easiest way to know that you’ll have enough work to at least start bringing another person on board. But you’re going to have to shift your client attraction strategies to bring in big work more often.
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