via readwrite.com
It's taken for granted these days that if you run a business, you need to be on Facebook. And while any monkey can click the "Create Page" button, it takes a smart strategy to wind up with the kind of Facebook numbers that are truly brag-worthy.
Of course, it doesn't hurt to be a huge corporation with major brand recognition. But size doesn't necessarily translate into a solid Facebook presence, either. Heck, the biggest tech company of all apparently doesn't even need Facebook to succeed. Other than for iTunes, Apple doesn't maintain any official corporate presence on Facebook.
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