via readwrite.com
Apple announced a new version of its fourth-generation iPad today. Apple’s newest will be a 128 GB version starting at $799 with cellular connectivity at $929 and hits stores on February 5th. With the tablet industry trending towards smaller, cheaper versions, why would Apple buck the trend and release one of the most expensive tablets on the market?
The answer has little to do with Google, Amazon or the Android Army. For Apple, the 128 GB iPad is all about business and enterprise. What company controls the enterprise software market and is releasing its own expensive tablet?
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