via inc.com
When Tony Hsieh first got involved at Zappos.com in 1999, it was as an investor and advisor.
He had already sold a company--Internet advertiser LinkExchange--to Microsoft for $265 million because it was not a fun place to work any more.
Since he didn't want to repeat that mistake, and always wanted Zappos.com to remain a fun place to work, he made his No. 1 priority at Zappos.com getting the culture right from the start.
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