Packaging designing is a challenging and fascinating area of designing. It has great value as it gives the first impression of a product – and as they say: First impression is the lasting impression! People are used to evaluating the quality of product by how its packaging looks. A good, eye-catching and efficient packaging design thus can get more customers to buy a product. It is one of the most important marketing strategies. Packaging is something which we can touch, thus it can help you impart a certain feel of whatever kind you want. Plus, a nice unboxing experience makes the brand/product even more desirable. The more creative and unique the packaging is, the more your product will stand out from its competition. This thing can definitely get some attention of your future customers. Many of the big companies use this strategy of having a really cool packaging design, such as, Leica, Apple, Coca-Cola and Starbucks etc.
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