When it comes to company identities and branding, elements from nature are often used in the design. In certain industries the natural element is a result of the product or service that the business offers (such as a flower in the logo of a florist). However, in many cases the element from nature is not directly related to the product or service of the company. Using nature in the logo may give a more eco friendly feel that the company wants to convey, or it may be chosen for some other reason.
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