via readwriteweb.com
In the Whack-a-Mole game of online reputation management, it’s not so much about completely erasing all the bad things that are being said about you on the Internet: it’s about replacing the stuff you don’t want people to see with things that you do want them to notice.
The Internet has a memory, and anything of note that happens to anyone is bound to find its way onto sites where everyone can see who you are and what you’ve been doing with yourself. All of it: the good, the bad and especially the really ugly.
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