Friday, July 20, 2012

Make Stronger Decisions by Giving Value to Your Time

Media_httpimggawkeras_tdiim

Every person has an implicit hourly rate of value they create, in business and beyond. Determining that number is tough, but if you don't have an estimate—you don't have a framework within which to make decisions. SeatGeek founder Jack Groetzinger explains.

Let's use a business example to illustrate hourly rate of value. Perhaps Bob, SeatGeek's (fictional) traveling salesman, provides $150 of value for every hour that he's working. If Bob catches the flu and is forced to spend a day hunched over a toilet rather on the road selling, then the DCF of future earnings decreases by $1,500.

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