We see typography everywhere, starting from the most insignificant piece of paper and all the way to huge world renowned posters and billboards. Since the early days of advertising (if we can call it like this), typography is the most important aspect of delivering the message. Choosing the perfect font is more important than the message itself because the human’s first natural interaction is his sight. Therefore, in that very first second of eye contact with the image, he will firstly analyze the impact produced by the overall image and after that, he will read the message with the feeling of that impact.
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