via gigaom.com
NBCOlympics.com will stream 3,500 hours of live coverage from London, but only to viewers that can authenticate themselves as pay TV subscribers of one of 97 pay TV service providers. In addition, users must subscribe to a bundle that contains both CNBC and MSNBC. Most people should meet that requirement, but subscribers of analog basic cable, as well as cord cutters, have to look elsewhere.
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