When you’re just starting to launch your freelance career, there are four functions of your business that you want to devote your time to:
Finding and winning clients
Development and delivery
Staying “in the black” and balancing the finances
and Marketing your services
For the most part, freelancers tend to focus on areas 1 and 2.
Most freelancers got into the business of working for themselves because they enjoy the independence and the creative freedom of choosing the projects they want and the clients they want to work with. Freelancers also tend to watch their bank accounts like hawks because they know that any mismanagement of their money will send their business into a death spiral quickly.
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