There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest. They teach without preaching. They paint mental pictures that are worth a thousand buzzwords.
Last year, I had the privilege of working with two really smart guys–Mike Bosworth (of "Solution Selling" fame) and Ben Zoldan, one of Mike's top trainers–on a early draft of what later would become their new book about business storytelling.
Since then, I've been thinking about what I learned, and using it in my work. I thought I'd share my own "take" on how to tell a memorable business anecdote, based upon the ideas that Mike and Ben were developing.
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