Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses. What is Augmented Reality, and how can it work for you?
Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes , Mobile Search Engine Optimization and Check-In site management. The Augmented Reality program consists of a live, direct or indirect feed of a real world environment using GPS, graphics, video and sound. One of the first forms of Augmented Reality came to us via Monday Night Football. You know the lines that appear on your television screen showing the first down? That’s Augmented Reality and not the fastest line painter in the world!
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