Logos are generally defined as a graphic element that’s purpose is to promote the identity and gain public recognition of a certain brand or person. Great logos come in different shape, sizes and colours. Some people and organizations prefer their company or personal logo to be colourful and striking while others like theirs to be plain black and white. No matter the colour, design or shape, the most important point is that the logo must be memorable and unique to the audience. We are sure that you remember some world famous logos like BMW, McDonalds and Uniqlo right? Logo design is a very challenging, yet very rewarding task as designers have to transfer the core meaning and symbol of the company with only a few words and shapes.
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