First coined in 1990 by Tom Caudell, a researcher at aircraft manufacturer Boeing, ‘augmented reality’ used to refer to a head-mounted digital display worn by aircraft technician to guide them in the assembly of electrical wires in aircrafts.
Today, the fundamental idea remains in the definition of AR, which according to Digital Trend is "the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real-time".
The concept of vision enhancing glasses came well before the idea of contact lenses, and with augmented reality goggles only just making their way out of the test labs we’d think it would be quite some time before we saw the technology translated into the minutely thin layers of film which make up contacts
According to US development company Innovega though, that wait might not be as long as we’d think. Recently, they’ve announced that lenses able to project 3D screens directly onto people’s eyes could be with us as early as 2014 – the same year that Google has stamped for release of their Project Glass.
Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses. What is Augmented Reality, and how can it work for you?
Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes , Mobile Search Engine Optimization and Check-In site management. The Augmented Reality program consists of a live, direct or indirect feed of a real world environment using GPS, graphics, video and sound. One of the first forms of Augmented Reality came to us via Monday Night Football. You know the lines that appear on your television screen showing the first down? That’s Augmented Reality and not the fastest line painter in the world!
