via readwriteweb.com
You’ve got a great name for your startup. What’s next? Before you design your logo, website and other marketing materials, it’s time to create a company slogan or tagline. Like Apple’s “Think Different” or Nike’s “Just Do It,” a great slogan inspires, motivates, informs and persuades. So how do you come up with the right one for your company?
“Having a great slogan is absolutely critical,” says Rich Davis, founder of Slogan Slingers, a crowdsourcing site for slogans and taglines. “In some ways I think it’s even more important than a logo, because everyone has a logo. Not every [new] business is savvy enough to leverage a really smart slogan.”
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