With so many new websites and start-ups springing up every day, a high-quality, professional web site is no longer optional — if it ever was. If you want your company to be taken seriously, let alone stand out, you need to have a design that is both memorable and professional.
However, getting to that point can be difficult. With the exception of start-ups focused on design, most new companies are not founded by people who are naturals at Web design and few have much in the way of resources to throw at the problem.
This can create a major dilemma for a startup, causing some to either push a non-designer into the role of Web developer or simply ignore the problem until they have more money and time down the road. However, if you want your company to thrive online, neither option is acceptable.
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