It’s easy to find inspiration in a unique color, font or logo when creating print marketing collateral–but the shape of your media is one aspect of design and branding that is often overlooked when brainstorming for ideas.
Need some examples? Consider the soda bottle to the right. Any idea what brand it is? You could certainly tell if it were labeled, but there’s nothing about the shape itself that tells us anything about the brand.
Meanwhile, the Coca-Cola bottle below is instantly recognizable. Notice the distinctive indents, ridges and tapers; even without a label, you’d be able to tell this was a Coca-Cola bottle simply by touching it. It’s not just the color or font that gives this media an identifiable brand, it’s the shape.
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