via readwrite.com
The Instagram hashtag can be a pretty powerful thing.
As with other social platforms, tags are used on Instagram for descriptive purposes, typically appending a caption with words that are relevant to the image's content. Look, my cat is swatting at a turkey sandwich. #cat #cute #sandwich #slap #food #lol. Pretty standard stuff, right?
Instagram hashtags can also be surprisingly effective in fueling content discovery, helping users get more exposure for the photos they take. Tagging images with the right terms at the right time can also lead to an uptick of likes and new followers.
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