Color blocking could be called the bricks and mortar trend of web design. Using square (or rectangular or even curved) colored boxes as a design tool are beginning to show up almost everywhere.
The trend started in the world of fashion. Bags, shoes and even sweaters sported the trend of putting multiple colors together – but not as a pattern – as separate blocks of color.
Now that trend is moving into design.
And the colors you see may not be what you would expect. The trend is focused primarily around bright colors – no beige here – and hues that don’t always seemingly go together. (This very much mirrors the fashion trend.) So what you may find is a website that uses pops of color in pink, orange and red … all at the same time.
But it works – well. The popular design tool is simple and creates a lot of high contrast. The visual effect can be quite stunning as designers use color to guide users through a site. Everyone is doing it in slightly different ways as well -- solid color blocks, color blocks for text or photos and color blocks with a touch of animation for a hover-over surprise.
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