Ah, networking. Every creative freelancer’s favorite thing ever. Going out to events, shaking hands, plastering on a fake smile, getting paper cuts from passing out hundreds of business cards, dodging flakes and crazies galore. Or perhaps you’re the online type of networker – stalking people on Twitter and LinkedIn, carpet bombing potential clients with form letters and links to your portfolio, sitting by the inbox waiting for it to fill up. Any of this sounding familiar?
I love networking. But not because I do any of the above. Many designers assume that there’s only one way to network, but the truth is that’s just not the case. Today, I’m going to show you a much easier and more effective way to go about making networking connections as a freelancer, and also tell you why you should never, ever approach networking in the manner described above.
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