One of the most common design challenges across many mediums is creating depth when three dimensions are not available. Flat designs can be boring and monotonous. To combat this, it is our job to create designs that jump off the page. For years, designers have been creating the illusion of depth by using a common technique called drop shadows. Drop shadows place a pseudo-shadow behind a design element such as an object or type. This false shadow is controlled via certain parameters to create varying degrees of intensity and softness to simulate realistic shadows. Using this technique makes design elements appear to hover over the page, jumping out and garnering extra attention.
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