via topdesignmag.com
Advertising is a controversial industry mainly because most of the commercials are exaggerating or worse, they promote unreal qualities of the product. The thing is that this is happening everywhere so we don’t have to generalize. Between those awful advertisements are those made by talented people or agencies which are a joy to look at. Sure, maybe sometimes they are exaggerating but the high quality of the ad makes the consumer remember the ad and not the benefits of the product. When you, the consumer, do that, then the commercial worked.
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