Trying to qualify the value of a Facebook Like for a given brand has been shown to be an incredibly elusive and often frustrating exercise. An exercise many brand managers and marketing managers would say ends more often than not, in futility.
Sure, having that large number of Facebook Likes is always great for the ego while standing around the water cooler with the brand managers and marketers – but what is the inherent value?
What good are all these Likes if it doesn’t correlate to increased revenue?
Two recent studies have shed some light on what the value of a Facebook Like truly is:
“The Facebook Factor” via Forrester and the “Power of a Like 2” the sequel to comScore’s “Power of a Like” released last year.
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