ccording to Nielsen’s latest “Music 360” report, 48% of consumers in the U.S. still see radio as the dominant way to discover new music. For almost two-thirds of U.S. teenagers, however, Google’s YouTube is now a more important source of music than radio (54%), iTunes (53%) and CDs (50%).
Despite the growing popularity of Internet music services among teens, about a third of them still bought a CD in the last year and among all respondents, 55% said physical CDs are still a very or fairly good value.
““While younger listeners opt for technologically advanced methods , traditional methods of discovery like radio and word-of-mouth continue to be strong drivers,” said Nielsen SVP David Bakula in a canned statement today. “With so many ways to purchase, consume and discover great new music, it’s no wonder that the consumer continues to access and enjoy music in greater numbers.”
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