via downgraf.com
he use of negative space in logo design process is quite common these days. The logo designs that are designed by using negative space technique not only look visually appealing but also convey the message in a very creative manner. From the audience point of view, negative space logo designs are also very appealing as the hidden messages within them make them look quite interesting.
If you happen to observe at logos, you will find that some of them make use of their background to form an image or text. Such type of logos are called negative space logos. Negative space logos are very popular not only in advertising but also anywhere else.
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