When properly applied, the negative space effect can result in a clever and elegant logo. Negative space is the empty space between the main elements of a design and good designers know how to take advantage of this to create something that is memorable and captures the imagination. So, today we gathered some inspiring examples of negative space in logos to show you.
Seeing more white space in websites these days?
You’re not alone.
While white and negative spaces have always been a popular design tool (and topic among designers), the technique seems to be making more of a comeback. Clean design schemes are in, more sites are using breakpoints in responsive design frameworks and there is a newfound focus on readability and user experience. All of these things lead designers to the ultimate simple design tool – white space.
An optical illusion, also called a visual illusion, is characterized by visually perceived images that differ from objective reality. The usage of an optical illusion can be a great inspiration for a unique and mind-bending logo. Here are some amazing examples of optical illusions in logo design.
Give a deeper look at these 20+ amazing samples of negative space logo designs and get inspired. We hope that you find them clever enough to make you play with the negative space technique.
Negative space logos are always awesome if they are executed well. They quickly communicate the business message to the audience and remain for a long period of time in your mind. Just one small logo design can tell you much more than you imagine.
This kind of logos with hidden messages are memorable and interesting to discover the meaning behind their design. The key is the minimal and simplistic execution with a little bit of ingenuity when it comes to insert the hidden expression.
A well known negative space logo design is the NBC logo. The peacock in the negative area with the head flipped to the right suggest looking forward to the future, not back to the past. Also the 6 feathers suggest NBC’s six divisions. One simple shape with a lot of meanings. You’ll see more in this new 2013 logo collection below.
Take a closer look at these 45 amazing examples of negative space logos and get inspired. We hope that you find them clever enough to make you play with the negative space technique.
Negative space logos are always awesome if they are executed well. They quickly communicate the business message to the audience and remain for a long period of time in your mind. Just one small logo design can tell you much more than you imagine.
This kind of logos with hidden messages are memorable and interesting to discover the meaning behind their design. The key is the minimal and simplistic execution with a little bit of ingenuity when it comes to insert the hidden expression.
A well known negative space logo design is the NBC logo. The peacock in the negative area with the head flipped to the right suggest looking forward to the future, not back to the past. Also the 6 feathers suggest NBC’s six divisions. One simple shape with a lot of meanings. You’ll see more in this new 2013 logo collection below.
Have you ever looked at a design, realizing that you liked it or didn’t like it, but you weren’t sure why? What about it did you like? What didn’t you like? Could you put your finger on it? Most likely, the reason that you liked it or didn’t like it was because of the amount of negative space it has.
When you design you don’t always have to include all the bells and whistles, sometimes you will find that simplicity and minimalism works best. As the great Plato says, “Beauty of style and harmony and grace and good rhythm depend on simplicity.” That quote can’t be anymore appropriate for the art of logo designing and it really comes into play when designing a negative space logo.
Negative space usage in logo designs is steadily becoming popular among the design community. Despite what you might believe at first glance, these seemingly simple and clever designs aren’t as simple as they may appear. Designing a visually appealing negative space logo requires not only a lot of creativity and talent but the ability to yield a logo that also reflects the message of client.
As you know, a logo is the most important part of your business corporate identity. A clever, creative, memorable and well designed logo speaks for you and for your business. An attention grabbing logo design has a potential to turn into an independent element which can be recognized without the need to mention the company name.
In today’s post you can find many inspiring ideas for your next logo design. We have prepared a massive collection of logo designs which utilize negative space. Negative space logo is one of the most popular logo design methods. It is a powerful tool to use for drawing the eye to a design. Such kind of logo can be extraordinarily impressive if you find a web design services provider who has the skill to thoughtfully include a clever hidden meaning.
Browse this collection to gain some ideas on how to make an impressive and eye-catching logo that cleverly uses the negative space to complete the image and convey the message in a creative way!
This time we are presenting a negative logo showcase for your inspiration. Look as every single logo and you will see something related to its name in the negative image. My favorite one is Black Cat and DIG .
The latest trend in the logo design industry nowadays is the use of negative space in logos. This technique makes the designs more attractive and eye-catching; and also allows imparting the idea and concept of your logo in a very clever and unique way. The people find these logos more appealing as the hidden messages within them are interesting to find and look at. These logos not only catch the attention of the audience, but also retain it.
Logo designers are the ones who are responsible for gaining more and more attraction from the customers. If their logo is liked by the target market the product and brand become the instant hit among the audiences. There are different ways with the help of which logo designers create amazing logos, some go for organic based logos, some try to create hidden logos based on animals, individuals and different objects. Even symbolizing logos are much appreciated by the audiences. The best thing about a logo which a designer can bless is the character of the logo and message that it transfers to the target customers.
Logos are intended to represent the company, to express their philosophy or ideals and plant an image in the customer’s mind. These ten cool logos use negative space to create an image or convey a message to their customers. Can you spot the hidden messages in these companies’ logos?
Negative space is an incredibly appealing composition tool we sometimes forget about in design. Within the smaller field of logo design, negative space becomes a powerful tool to use for drawing the eye to a design, whether the design is a promotional booklet or a website.
But not every use of negative space is appropriate. The idea is to draw the eye and allow the viewer to recognize the negative space as the primary shape of interest. This gives the viewer an "aha" moment where the shape is recognized and a more lasting impression is created.
As you look through these designs, which logos use negative space effectively and which ones leave the primary image obscured and difficult to identify? Of course some of these impressions will be highly subjective, but the point is to find designs that use negative space effectively overall. Enjoy!
he use of negative space in logo design process is quite common these days. The logo designs that are designed by using negative space technique not only look visually appealing but also convey the message in a very creative manner. From the audience point of view, negative space logo designs are also very appealing as the hidden messages within them make them look quite interesting.
If you happen to observe at logos, you will find that some of them make use of their background to form an image or text. Such type of logos are called negative space logos. Negative space logos are very popular not only in advertising but also anywhere else.
The use of negative space in logo design process is quite common these days. The logo designs that are designed by using negative space technique not only look visually appealing but also convey the message in a very creative manner. From the audience point of view, negative space logo designs are also very appealing as the hidden messages within them make them look quite interesting.
As we have already published a post about Negative Space Logo Designs and that was greatly appreciated by our readers. In this collection, you can find out 40 more negative space logo designs that are not only creative but visually alluring as well. The creativity used in designing these logos is simply above the par. Let’s have a closer look. Enjoy and stay creative!
Inspiration is a good way of coming up with novel and innovative ideas. For logo designers who participate in a logo design contest, it is vital to seek inspiration from various sources. Today’s post will help you in gaining inspiring ideas for your future endeavors. Featured below are 25 hidden logos with clever messages which will provide an insight for formulating new and witty design concepts.
In my first guest post on this blog, I wrote on the positive use of negative space in logo design. I discussed the concept of using empty spaces to make creative shapes around subject of an image.
Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity.
By cleverly using reverse perspective or subtracting unnecessary elements from the design, you can hide a symbol in the logo and construct a memorable brand identity. Let us recall the famous example of FedEx logo for a moment. By utilizing the negative space between ‘e’ and ‘X’, it fabulously incorporates a hidden ‘arrow’ for the audience to remember. It is because of this dexterity that the famous logo is memorized by millions all over the world.
Negative space, in art, is the space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, and not the subject itself, forms an interesting or artistically relevant shape, and such space is occasionally used to artistic effect as the “real” subject of an image. The use of negative space is a key element of artistic composition.
Negative space is a creative technique of an interestingly artistic shape around the subject of an image. The effect is best produced in a black and white image, where the subject is kept in black and the remaining white space forms another illusionary object.
