In my first guest post on this blog, I wrote on the positive use of negative space in logo design. I discussed the concept of using empty spaces to make creative shapes around subject of an image.
Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity.
By cleverly using reverse perspective or subtracting unnecessary elements from the design, you can hide a symbol in the logo and construct a memorable brand identity. Let us recall the famous example of FedEx logo for a moment. By utilizing the negative space between ‘e’ and ‘X’, it fabulously incorporates a hidden ‘arrow’ for the audience to remember. It is because of this dexterity that the famous logo is memorized by millions all over the world.
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