In a celebration of all things viral, Facebook announced the winners of its first-ever Studio Award, which rewards campaigns that "make full use of Facebook marketing products."
With 1,000 submissions from 40 different countries, some stinkers were bound to fail—like Poopbags.com "Be the Butt Campaign," which asked pet owners to submit a photo that would replace its "iconic rear end" logo with the butt of a contestant's dog.
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