via openforum.com
After 11 years building my e-mail marketing company, VerticalResponse, from the ground up, I could probably fill an entire book with my successes and failures. But of all the lessons learned, there are five core principles related to customer interaction that I want to share. While some may seem obvious, you’d be surprised how easily they can fall by the wayside. Consider this a refresher on how to build meaningful relationships with your customers.
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