via openforum.com
Watching your product come to life through public support after pouring blood, sweat and tears into it is every entrepreneur's biggest dream. Kickstarter has become famous for making that a reality, serving as the birthplace of many now-thriving small businesses.
But just because Kickstarter has made it easier for you to raise awareness about a product doesn't mean that your campaign will be successfully funded. In fact, just assuming your product will be a hit with consumers and not taking intiatives before, during and after the project launch is a surefire way to fail.
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