Sources close to Pinterest investors swear up and down that CEO Ben Silbermann's plan is not to be the next Kevin Systrom, who just sold his startup, Instagram, to Facebook for $1 billion.
You know they're not lying because Silbermann could, if he wanted to, sell Pinterest to Google right now.
Because of Pinterest's roots as a shopping app, M&A types figure Amazon will be an interested buyer at some point too.
There was a point at which Pinterest could have been bought, though.
Early in 2010, Pinterest investors pushed a certain New York-based magazine publishing company to invite Silbermann and Sciarra in for a look-see.
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